On October 14, 2022, I was honored with my partner, representing Italian Atelier, to attend the opening of Kenli Elite as Chateau d’Ax representative and also a Moderator. A memorable experience, proud and also a motivation for me to continue to try harder in the work I am pursuing.
Kenli Elite and “7-year journey of bringing the European masterpieces to Vietnam”
Kenli Elite is the exclusive distributor of luxury product lines of the largest genuine leather sofa group from Europe – Chateau d’Ax. Choosing the motto “Turn every relaxing moment into an exclusive experience” as a guideline for development, with the mission of not only providing interior products but also creating modern living standards for Vietnamese people, Kenli Elite has undergone a 7-year journey to spread the spirit of European luxury furniture closer to the Vietnamese market. 2022 was the time when this brand opened its official store. This was a flourishing step, a testament to the efforts of Chateau d’Ax as well as a pillar to continue to develop long-term vision and mission in design and interior in Vietnam.
As the representative of Italian Atelier – the exclusive distributor of Chateau d’Ax products in the Asia-Pacific market, my partner and I were honored to receive an invitation to join the opening store of Kenli Elite in the mid-October days. Excitement, suspense mixed with pride were my special emotions. This was really a good signal for the development of luxury Italian furniture in a market that was still new but had great potential for exploitation and development like Vietnam. In particular, I was invited by Kenli Elite as a Moderator to lead a furniture market discussion at the opening ceremony.
A memorable and meaningful milestone for the development of European luxury furniture in Vietnam
When I went to the opening store of Kenli Elite, I had to say “Wow” so many times. They have painstakingly prepared and built their display beautifully, conveying the right brand spirit in the best way. I have visited many displays of different brands in the world, and must confirm that Kenli Elite has fulfilled its role well. Right from the moment I stepped in, I could clearly feel the “luxury” atmosphere enveloping the sofa products that were purposefully decorated, in a delicate and skillful way.
The exclusive experience also came from Kenli Elite’s people. From the level of Manager to the staff, even to the security guard, also gave me great impressions. They have had a clear understanding of the brand spirit, product nature, customer distribution file, as well as a firm grasp of the must-know rules in the sales and service industry. Kenli’s training was excellent, everything went into motion, working in the right order, making the guests feel their own worth from the moment they entered the store.
At the opening, I had the opportunity to lead a small talk about the furniture market. The information, vision and general strategy of Kenli Elite were shared with a large number of guests and press present. I also met Miss Luong Thuy Linh at the event, she was extremely beautiful and charming.
The opening ceremony took place in a warm, solemn atmosphere and carried the true meaning of the products and brands distributed. I was extremely excited to see the great growth potential from Kenli Elite’s thoroughness, perfectionist attitude and seriousness in the process of working. Above all, it was the respect and understanding of the brand, which I myself – who is also active in the field of furniture – understood and still need to learn every day to improve myself and my business.
I believe that Chateau d’Ax sofas will develop even more with Kenli Elite. And with a clear and rhythmic plan from Marketing to Sale, hope that Kenli will soon have an opening in the 3rd regional area in Da Nang in 2023.
