Welcome to the nest of
Jasmine Chau & her less-traveled road

For the road less taken, while hazier and more intimidating than the well-worn path, is the road that leads to societal change and makes all the difference.

How surprised are we to know a woman who is on the leaderboard of a leading agency in a male-dominated industry like luxury furniture? Despite the doubters and naysayers, taking the road less traveled, she is strongly convinced that she is now leaving her mark in this field.

And yes

You are here with that Vietnamese woman, together with her stories,
experiences and energy to fuel the passion for everyone to keep going forward

a female entrepreneur

A female entrepreneur is the first word that Jasmine wants everyone to remember about her. She has spent 12 years working in banking, finance, investment, and business management before becoming the Chief Marketing Officer and Chief Strategy Officer of Italian Atelier.

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An Aesthetician

Aesthetician is a word in her that she has just lately figured out.

So tough her personality was before becoming a luxury furniture specialist working in the high-end furniture and design industry. It was a turning point for her to realize how furniture can be called an art piece, and how amazing it is to exchange knowledge with designers, architects, developers, and brand owners throughout business trips around the world, which made her so indulge in their culture and the substantial beauty.

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An Explorer

From a young age, she soon realized her desire to travel in her. She set a goal for herself:
“”Whenever I’m independent financially, work-wise and time-wise, I’ll travel””.

After much time, delegation, and effort that she put into her work, she was finally permitted to choose traveling while working as an option. There was a time she went on 30-50 trips per year, from spending 3 days in Singapore or Thailand, to staying in Europe, Africa, or East Asia for a week. And of course, she was still running a business at the same time.”

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A Supporter

A supporter means a lover, a colleague, a friend, and a part of her life spending to support her partner Gianfranco Bianchi. They both run and put all their passions into Italian Atelier. She believes in Mr. Gianfranco’s vision the success in reshaping the Asian luxury furniture market. Also, the success of following the core values to complete the mission of the company.

An Inspiration

Jasmine always has a strong belief in women and disregards certain expectations still placed upon women of today that discourage them from opportunities to move forward, study further, develop their careers, and participate in social and political activities.

Therefore, she chose to have a mission for her: to be an inspiration for other women to be bolder, to be more confident in their values, to step up, find and follow the path that they dream for.

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